Heinz Baked Beans are now just Heinz Beans

July 12th, 2008 - 4:07 pm ICT by ANI  

London, July 12 (ANI): The next time you go to the supermarket in the UK, you wont be able to find your favourite can of Heinz Bakes Beans, for the food giant is dropping the word baked from its label.

From now on, all cans will simply be labelled Heinz Beanz.

The company is hoping that the new wording will boost its image with health-conscious Brits.

We have been powering the nation for over 100 years and we have given this iconic product a 21st-century makeover, The Daily Star quoted Heinz marketing manager John Alderman, as saying.

Parents can continue to feel confident feeding their families Heinz Beanz as a healthy, nutritious meal option.

The entire project is set to cost about 5 million pounds.

It however, has some insiders wondering if diehard fans will be pleased.

Theyre spending a lot of money on revamping the tins. Once you take cost of re-branding, marketing and everything else, it could cost about PS5million. There are some odd people out there who take real offence to change, especially when youre tinkering with a 100-year-old brand, said one insider.

Heinz must be careful they dont end up getting adverse reaction to changing an iconic institution. (ANI)

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