Gender sensitive Iran to design a car only for women
October 7th, 2008 - 1:28 pm ICT by ANI London, Oct.7 (ANI): Iran’’s biggest motor manufacturer has decided to take the country’’s gender sensitivity to new levels by producing a car especially for women.
According to a report appearing in The Guardian, the car will be fitted with features common on the international market but seen as female-specific in Iran’’s male-dominated culture.
It will have an automatic gearbox, electronic parking aids, a navigation system and a jack designed to make it easier to change a wheel, suggesting that women drivers lack the mechanical competence of their male counterparts.
Alarms may also be installed to warn of flat tires. The vehicle will be painted in soft “feminine” colours and include interior designs tailored to women’’s tastes. There will also be audiovisual entertainment systems for child passengers.
Iran Khodro, the state-backed manufacturer, said it would put the first models on sale next June to coincide with Women’’s Day in Iran.
The car will be part of the Samand range, which has been exported to allied countries such as Syria and Venezuela. However, the women’’s car will initially be aimed solely at the Iranian domestic market.
Vahid Najafi, managing director of Iran Khodro’’s order unit, said the design was prompted by a sharp increase in women drivers and car owners and was based on research into their preferences and needs. Cars will be built in response to orders from customers.
The idea is in line with gender separation officially encouraged by Iran’’s Islamic authorities.
Last year they backed a proposal for a female bicycle designed to conceal the rider’’s legs and upper body. Women are discouraged from cycling, mainly to preserve notions of female modesty, and are banned from riding motorcycles, except as passengers.
A women-only taxi service, with women drivers, was recently launched in Tehran and other big cities.
Men and women are segregated in buses and on Tehran’’s underground. (ANI)
- An all-women car unveiled in gender-sensitive Iran - Oct 08, 2008
- Iran unveils Dena luxury car - Apr 17, 2011
- Women-driven taxis are popular in Middle East - Mar 29, 2010
- Study reveals gender bias in kids' books - May 04, 2011
- Male drivers 'more likely to give way to others than women' - Apr 25, 2011
- Iran launches first 'homemade' car - May 10, 2010
- Why female bosses wreck other women's promotion hopes - Apr 11, 2011
- 90pc women 'sexually harassed at the workplace' - Aug 11, 2010
- Women entrepreneurs shine at Dalit trade fair - Dec 18, 2011
- Women cinematographers, photographers love breaking a myth - Mar 12, 2011
- Men's parking skills impress women - Dec 13, 2010
- 57 mn more men than women globally: UN report (Lead) - Oct 21, 2010
- MRF cars given a shakedown for F1 support race - Sep 22, 2011
- Terrorist was 'very well trained', says India (Roundup) - Feb 14, 2012
- Women fear stereotyping by male service providers - Feb 15, 2011
Tags: allied countries, car owners, child passengers, entertainment systems, first models, flat tires, gearbox, gender sensitivity, interior designs, iran khodro, islamic authorities, male counterparts, modesty, motor manufacturer, najafi, navigation system, oct 7, taxi service, tehran, vahid