Coming soon, ad technology that could turn piracy into profitsNovember 5th, 2008 - 5:38 pm ICT by ANI
London, Nov 5 (ANI): The original owners of a pirated video will now be able to make profit when the copied content will be broadcasted online, all thanks to a new technology developed by California-based company Auditude.
The new system will simply overlay copyright-infringing footage with advertising designed to generate revenue from the video sharing websites like MySpace and YouTube.
Such sites have often been asked to remove content like music videos and TV shows uploaded without permission from the copyright holders.
The sites have been accused of profiting from such activity, which is considered to be a major block in making profit from providing free video online.
In a trial for the new system, any MTV content uploaded by users of MySpace will be automatically branded with advertisements intended to generate revenue for the TV companies, part of the MTV network, including MTV itself, along with BET, Comedy Central, Spike and Nickelodeon.
The new software examines shows aired on TV channels involved, while searching for matches in footage uploaded by MySpace users. The system is combined with a way to serve adverts on top of any copyrighted content found.
“This is a game-changer. We”re going from a world of ”no” to a world of ”yes”, while protecting the rights of the copyright holder,” New Scientist quoted Jeff Berman, president of sales and marketing at MySpace, as saying.
Auditude is serving ads that are currently a semitransparent strip that covers the lower third of the video player.
Not only does it classifies the source of the clip and when it was originally aired, it also provides links to pages where it is possible to view a full-length, high-quality version and purchase a download of a show.
Last year, YouTube introduced its own software to spot pirated footage, which can automatically remove any matches, or add advertising to them.
However, Auditude, which can search for archived material, can even TV shows as they are transmitted, and automatically identify and label any content later posted online. (ANI)
- YouTube, age 5, is just getting started - May 18, 2010
- YouTube wins court case in Spain on intellectual property - Sep 24, 2010
- YouTube increases video upload limit to 15 minutes - Aug 01, 2010
- Why was Guwahati molestation video put on YouTube, ask netizens - Jul 13, 2012
- YouTube Unveils Face Blurring System - Jul 19, 2012
- YouTube removes sex video implicating Malaysian opposition leader - Apr 05, 2011
- YouTube signs deal with Hollywood studios to show TV episodes, movies - Apr 17, 2009
- Free porn on 'tube sites' sending adult industry into tailspin - Mar 03, 2010
- YouTube pays 100,000 pounds for British family's video - Nov 14, 2011
- Bieber, Gaga become copyright victim - Aug 31, 2011
- Wikipedia, Google join anti-piracy bill protest (Lead) - Jan 18, 2012
- YouTube to show British royal wedding live - Apr 20, 2011
- Cuba raps Facebook, YouTube - Jan 16, 2011
- Chinese search giant Baidu in spot over copyright theft - Mar 16, 2011
- YouTube marks 5th b'day with 2 billion hits everyday - May 18, 2010
Tags: adverts, full length, jeff berman, mtv, mtv network, music videos, myspace, new scientist, new software, new technology, nickelodeon, nov 5, own software, piracy, quality version, sales and marketing, tv channels, tv companies, video player, video sharing websites