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New Delhi, Mar 19 (ANI): President Pratibha Patil on Friday said that cinema should be used as a medium to give expression to the importance of a humane approach in life.

Addressing the 56th National Film Award ceremony here, President Patil said: “Cinema needs to be continuously nurtured, as a part of our efforts to not only excel in making films, but also to use it as a medium to tell our stories, as well as give expression to the importance of a humane approach in life.”

Patil said that cinema has an immense influence on thinking and on life styles particularly of young generation.

“There is much positive energy that can be generated by using films, for conveying the message of good values to society and also eradicating harmful social evils,” she added.

Underling the deep impact making capacity of the cinema, President Patil asked the filmmakers to exhibit a great care in the manner in which creativity finds expression.

“There is a new generation of viewers and a growing middle class, more able to and more capable of spending on entertainment. This is leading to an increasing demand for better cinematography and overall quality of films,” she said.

“Other media of entertainment such as television and the internet are also factors that are influencing the film industry, its approach and its outreach. Balancing and catering to all these, is the challenge before the industry, as well as its creative individuals,” President Patil added.

She further said that Indian heritage and culture is a great source of knowledge, which can be drawn upon to develop storylines that can appeal to our younger audiences, by making them more appealing and presenting them in the contemporary context.

Recalling the impact of Indian films through out the world President Patil said several genres and styles of film making used in Indian cinema makes it a vast ocean, with a variety that is enviable.

“Now, it is a two-way interaction. Our diverse and growing film sector is being noticed and indeed, wooed around the world. Our film industry is beginning to influence the foreign film industry, both financially and creatively,” she said.

“Our film industry can play a part in bringing a progressive and fast developing India, anchored in thousands of years of a rich civilization, to the minds of viewers,” President Patil added. (ANI)