Broadband has people hooked more to net than TV

May 21st, 2008 - 4:34 pm ICT by admin  

Sydney, May 21 (ANI): A new survey has found that people with Broadband connections spend more time on the net than they do watching television.

The survey, conducted for networking company Cisco, included 864 Australians and 219 New Zealanders.

It showed that each person spends an average of 22 hours a week on the Internet and 14 hours watching TV.

“Broadband consumers are using the Internet to access video information in ever-increasing numbers and it is up to Australian and New Zealand media and service providers to adapt to that change,” Sydney Morning Herald quoted Cisco vice president Les Williamson, as saying.

The survey showed that 59 per cent of Internet users watched or downloaded media content from the Internet, with short video clips or music videos viewed most commonly, followed by news programming.

In the survey, by international research consultancy Illuminas, 51 per cent of respondents said that they watched video online because it was free and 37 per cent said convenience was an important reason.

The study also revealed that Australian and New Zealand consumers own an average of seven electronic devices, with almost everyone owning a mobile phone, a desktop PC and a digital camera.

Thirty-nine per cent of those who owned a mobile phone reported using it for playing games. (ANI)

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