007 car still ”Britain’’s Coolest Brand”September 29th, 2008 - 1:26 pm ICT by ANI
London, Sept 29 (ANI): The James Bond factor has helped Aston Martin retain its position as the ”The Coolest Brand In Britain”.
For the third year running, the company took first place in CoolBrands” annual list of the most iconic brands.
“Aston Martin is indelibly linked with Bond because of the films,” the Sun quoted Stephen Cheliotis, chief executive of The Centre for Brand Analysis and chairman of the Cool Brands council, as saying.
“007 sums up a lot of what it means to be smooth, stylish and cool,” he added.
Aston Martin chief executive Dr Ulrich Bez said: “It’’s a cool brand because it has cool cars, cool people and a hot soul.”
Second on list was iPhone, with Apple third, Bang & Olufsen fourth and YouTube fifth.
The top 20 ”Coolest Brand In Britain” are:
1. Aston Martin 2. iPhone 3. Apple 4. Bang & Olufsen 5. YouTube 6. Google 7. Nintendo 8. Agent Provocateur 9. Rolex 10. Tate Modern 11. Dom Perignon 12. Virgin Atlantic 13. Ferrari 14. Ducati 15. PlayStation 16. Sony Advertisement 17. Nike 18. Bose 19. Facebook 20. Lamborghini (ANI)
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