Study: Calorie labels don’t affect kids food choices

February 16th, 2011 - 10:01 pm ICT by Aishwarya Bhatt  

New York City, Feb 16 (THAINDIAN NEWS) A new study has found that posting the calorific value of food items in the restaurant menu doesn’t at all affect the food choices of kids. It was being speculated that if the calorific value of food was mentioned on the menu then the kids and their parents would order the less fattening items on the menu, but it is not so.

Analysts and researchers studied the food choices of people prior to posting the calorific labeling and also post the labeling process, but they were stunned to see that the measure had little effect on the food choices.

“We didn’t notice a change in calories purchased before and after labeling [went into effect]. Labeling [calories] is not going to be a silver bullet,” according to study leader Dr. Brian Elbel, who is an assistant professor of medicine and health policy at the New York University School of Medicine and Wagner School of Public Service.

He also added that the government and the public need to come out with different measures to control the escalating problem of childhood obesity. The study analysts also revealed that junk food is the main reason why childhood obesity is on the rise.

The results of the study are published in the International Journal of Obesity.

Related Stories

Tags: , , , , , , , , , , , , , , , , , , ,

Posted in Health |