Mandira Bedi to endorse stem cell bankJune 3rd, 2011 - 1:23 am ICT by IANS
New Delhi, June 2 (IANS) Anchor-actress Mandira Bedi, who is expecting her first child, was Thursday appointed the official brand-ambassador of Cryo-Save, a stem cell bank. In her new role, she will be involved in various strategic communication initiatives as part of an extensive brand campaign for the company.
Mandira, who married filmmaker Raj Kaushal 12 years ago, said she recently learned about the benefits of stem cell therapy, and wants to promote it.
“Parents take various steps to ensure safe and secure future of their child. One small, but very significant step towards securing the health of your child is by storing the stem cells of your new-born,” Mandira said in a press statement.
“It wasn’t until recently that I was made aware of the benefits of stem cells. They can be used to treat various life-threatening diseases. Banking of stem cells is the best gift, which the parents can give to their child. It gives me immense pleasure to associate with Cryo-Save in spreading this awareness across India,” she added.
Stem cells, usually found in bone marrow and umbilical cords, are the master cells responsible for producing all the mature cells - red, white, and platelets - in human blood and immune system.
These cells can also be used for the treatment of 74 diseases, including Parkinson’s, Alzheimer’s, diabetes and leukaemia.
Mandira’s husband too is quite supportive of her association with the cause.
“In India, when a child is born, the parents open a savings bank account to ensure the financial and educational future of the newborn. In my opinion, banking the stem cells of the newborn is equally important as it helps in insuring the medical future of the child. It is a boon and the best gift that we can give our children - the miracle of good health,” said Kaushal, who has produced films like “My Brother Nikhil”, “Shaadi Ka Laddoo” and “Pyaar Mein Kabhi Kabhi”.
- Your child's milk tooth can save her life - Mar 30, 2012
- Stem cell banking just got bigger in India - Dec 28, 2008
- Menstrual blood stem cells can treat many ailments - May 04, 2011
- Stem cell transplant cheap in India, but very few centres - Jan 01, 2011
- The stork comes visiting B-town - Aug 04, 2011
- Mandira Bedi enjoying motherhood (Movie Snippets) - Jun 22, 2011
- Long-term pesticide exposure is harmful: STM study - Jun 20, 2012
- Delhi doctors save Pakistani boy with stem cell transplant - May 24, 2010
- New study offers hope to those with Alzheimer's, ALS - Mar 08, 2011
- Former bank staff held for fraud - Nov 07, 2011
- South Africa gifts one ton oranges to 'seven-billionth' baby - Nov 04, 2011
- Mandira Bedi Is Happy Hosting Shows, Not Interested In Daily Soaps - Jul 22, 2010
- 'Store Your Cells'- India's first dental stem cell bank launched - May 27, 2010
- Sanjay Dutt, Manyata Dutt: New Members Of Life Cell - Dec 15, 2010
- Daily soaps don't excite me anymore: Mandira Bedi - Jul 22, 2010
Tags: benefits of stem cell therapy, benefits of stem cells, bone marrow, brand campaign, brother nikhil, communication initiatives, good health, human blood, immense pleasure, kabhi kabhi, leukaemia, life threatening diseases, mandira bedi, master cells, mature cells, platelets, raj kaushal, shaadi ka laddoo, stem cell therapy, umbilical cords