Kids still exposed to same level of junk food ads on TVOctober 4th, 2010 - 3:23 pm ICT by IANS
Sydney, Oct 4 (IANS) Children still have the same dose of junk foods TV ads as they did before self-regulation was introduced last year.
Study leader Lesley King, an adjunct senior lecturer at the University of Sydney’s Prevention Research Collaboration, said of the 41 firms advertising foods in May 2009, only 14 signed up the industry code.
Firms signing up for the code of conduct had reduced their volume of junk food ads, but the volume of such ads from other food companies, which had not signed, remains unchanged.
Altogether, the study found that the average number of unhealthy food ads per hour is the same as it was in 2007, reports the International Journal of Paediatric Obesity.
“So, after 12 months there has only been limited uptake of the voluntary industry code,” said King, according to a Sydney release.
“Also, for the changes observed in 2009 to be sustained, the code would need to be stronger. Reducing the advertising of unhealthy foods to children is an important part of the ongoing efforts to reduce childhood obesity.”
“So far, there have been no benefits for children,” she said.
- Advertisers say children's junk food ads 'made for adults' - Nov 01, 2010
- Experts call for tighter regulations on food ads during kids' TV viewing - Oct 29, 2010
- Disney to ban junk food ads on programmes for kids - Jun 06, 2012
- Kids now watch more TV ads for fast food: Study - Jul 06, 2010
- McDonald's fined in Brazil for including toys in kids' meals - Dec 07, 2011
- Brit docs call for 'fat taxes' on unhealthy food - Jul 11, 2010
- Brit kids 'getting fatter at twice the rate of Americans' - Jun 26, 2010
- 'Junk food firm, slimming group' tie-ups 'cashing in on obesity epidemic' - Jan 16, 2011
- Britain says no to action against unhealthy food - Jul 08, 2010
- Junk food lowering Delhi girls' puberty age: Doctors - Nov 01, 2011
- TV junk food ads don''t make kids fat, say Aussie soft drink makers - Nov 19, 2008
- Food insecurity may cause obesity, says study - Apr 29, 2012
- 'Junk food ads, not TV, blamed for obesity in kids' - Feb 10, 2010
- Dream discovery: eat 'healthy' junk food - Aug 19, 2010
- Fast-food outlets offer children free super size meals in mailouts - Dec 05, 2010
Tags: 12 months, adjunct, childhood obesity, code of conduct, food companies, junk food ads, junk foods, lesley king, prevention research, research collaboration, self regulation, senior lecturer, study leader, tv ads, unhealthy food, unhealthy foods, university of sydney, voluntary industry