”Jannat 2′ ad showing Emraan smoking unlawful’
May 3rd, 2012 - 8:04 pm ICT by IANS
New Delhi, May 3 (IANS) Newspaper advertisements of the film “Jannat 2″ showing actor Emraan Hashmi smoking a cigarette violated anti-tobacco laws, an NGO said Thursday pointing to the violation.
In a letter to the health ministry and the information and broadcasting ministry, HRIDAY (Health Related Information Dissemination Amongst Youth) pointed to “blatant violations of the rules” in the print advertisements.
“These ads, showing Hashmi smoking, have been published in supplements of leading national dailies. This amounts to a violation of the Rule 9(2) of the said (government) notification,” said the letter.
It cited the notification saying that “any promotional material and posters of the films and television programmes shall not depict any tobacco products or their usage in films”.
The HRIDAY letter also asked the ministry of information and broadcasting and the Central Board of Film Certification, as the implementing agencies of the rules, to take appropriate action against the filmmakers and distributors in light of the violations.
“It is a violation of Section 5 of Control of Tobacco Products Act, which prohibits all forms of advertisement (direct, indirect/surrogate), promotion and sponsorship of tobacco products,” the letter said.
The letter was sent to Health Minister Ghulam Nabi Azad, Information and Broadcasting Minister Ambika Soni and senior officials of the health ministry.
HRIDAY, in a report, had said that Indian adolescents exposed to tobacco in films were twice as likely to become tobacco users.
- 'Blatant violation of anti-tobacco law in 'Heroine' promos' - Jul 25, 2012
- Remove tobacco ads from Metro: NGO tells DMRC - Jun 01, 2012
- Tobacco ads everywhere, why isolate Metro: DMRC - Jun 06, 2012
- Check tobacco promotion, sales: Voluntary group to FSSAI - Jun 20, 2012
- Tobacco shops at IGI airport sans health warnings: NGO - Jun 11, 2012
- NGO seeks ban on tobacco ads during World Cup (Lead) - Mar 28, 2011
- NGO asks Bhandarkar to comply with smoking rule - Sep 04, 2012
- NGO seeks ban on tobacco ad during World Cup - Mar 28, 2011
- Watching actors smoke could make kids vulnerable - Jul 08, 2011
- Anti-smoking activists in Kerala oppose I&B; ministry decision - May 09, 2012
- Health ministry plans plain packaging of tobacco products - Jul 23, 2012
- Inadequate, say health activists of new anti-tobacco warnings - Jun 01, 2011
- Notice to government on smoking scenes in films (Lead) - Mar 16, 2012
- Blatant violations of pictorial warnings on tobacco products in India: Study - Aug 26, 2009
- New pictorial warnings on tobacco products in effect - Dec 02, 2010
Tags: adolescents, ambika soni, blatant violations, emraan hashmi, film certification, filmmakers, ghulam nabi azad, government notification, health minister, health ministry, information dissemination, ministry of information, national dailies, ngo, promotional material, senior officials, television programmes, tobacco laws, tobacco products act, tobacco users