HIV/AIDS project reaches out to vulnerable truck drivers
June 22nd, 2011 - 10:17 pm ICT by IANSNew Delhi, June 22 (IANS) An HIV/AIDS project by a brewery company is reaching out to tens of hundreds of truck drivers - a vulnerable section - referring 859 of them to testing centres and hospitals.
‘Humsafar’, as the project by the brewery SABMiller is called, has reached out to 12,832 drivers in states like Rajasthan, Puducherry and Karnataka.
Meenakshi Sharma of SABMiller said in a statement: “The project helps truckers learn about HIV/AIDS through interpersonal communication and helps to address the issue by enduring prevention through knowledge and information dissemination.”
The project has also distributed 25,069 condoms among the truckers through social marketing.
Lakshmi Narayana, a truck driver in Bangalore, said: “I visited SABMiller in December and participated in the programme on health. It was very useful as it involved plays, exhibitions and games.”
Interventions are also carried out in food joints where truck drivers frequently halt along the highway.
“Since literacy rates amongst truckers are low, mass media tools such as movies, videos, games are widely used to effectively take the message to truckers,” Sharma’s statement said.
- Running short, Himachal borrows condoms from Punjab - Jul 13, 2011
- 47 crore condoms' sale targeted in AIDS control programme - Aug 02, 2010
- 'Condom van' spreads awareness about HIV/AIDS in Chandigarh - Nov 10, 2009
- CSD500: Erection inducing condoms developed - May 10, 2011
- This AIDS day, talk of universal access and human rights (Dec 1 is World AIDS Day) - Dec 01, 2010
- Third Red Ribbon Express to spread AIDS awareness planned (Lead) - Dec 01, 2010
- Erection inducing condom 'CSD500' might soon be available in Europe - May 10, 2011
- HIV/AIDS cases on the rise in Assam - Jun 11, 2010
- Health ministry wary of merging AIDS department with NRHM - May 03, 2012
- Condom promotion month for AIDS awareness - Jun 08, 2009
- South African hoteliers to distribute free condoms to fans for safe sex - Jun 10, 2010
- Gaga to raise money for AIDS victims - Aug 31, 2011
- Washington to become first American city to distribute free female condoms - Mar 06, 2010
- HIV project saved 100,000 in India from infection: Study - Oct 11, 2011
- Alarming HIV/AIDS surge among Pakistan's drug addicts - Jan 23, 2012
Tags: aids project, condoms, food joints, hiv, hiv aids, information dissemination, interpersonal communication, interventions, lakshmi narayana, literacy rates, mass media, media tools, New Delhi, puducherry, sabmiller, social marketing, truck drivers, truckers, videos games, vulnerable section