First Medical Marijuana Ad Causes Controversy

September 3rd, 2010 - 7:42 pm ICT by GD  

By Gina Gomez
Medical MarijuanaSept 3, (THAINDIAN NEWS) The first ever advertisement of medical marijuana was aired a few days back, raising quite a few eyebrows. The first ever commercial of its kind, it is basically a compilation of testimonials by various people, claiming to have been immensely benefited by the marijuana products of that particular brand. The advertisement was aired by CannaCare in the Sacramento-based affiliate of Fox, KTXL. The commercial shows a young woman vouching that she had gained immense relief upon the usage of CannaCare after she was diagnosed with a certain bone disease. Another woman in the commercial claims the same, having been hit by a drunk driver.

Marijuana and its products have been legalized in 14 states all over the United States, and is prescribed as an anodyne, in limited amounts. However, the airing of the advertisement has caused an uproar in the state. Advocates against the advertisements have put forth their arguments, stating the harm that the commercial might cause to the children, who are likely to get influenced by it. However, hoe long their argument can hold ground is a matter demanding some thought.

Medical marijuana is being marketed as a prescription drug, and advertising prescription drugs is completely legal. Moreover, as the owner of CannaCare, Lanette Davies commented, the people seen in the commercial, campaigning for the drug, are real people speaking in real interviews. Furthermore, the advertisement does not once use the word ‘marijuana,’ nor does it show anyone taking the drug or smoking joints. The nomenclature has been replaced with the word ‘cannabis.’ The camp in favor of the commercial states that it would be impossible to take the CannaCare commercial off air, and not affecting the advertisements of all the other prescription drugs.

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