Thaindian News

By Meena Kar
Sep 22, (THAINDIAN NEWS) A product that promises sexual satisfaction for women has brought up the controversial question whether the TV is biased against female sexuality. The commercial for Zestra, a botanical oil that guarantees orgasms to middle aged women, has raised a storm on the web after most of the networks found it too uncomfortable to be aired in primetime. The ad therefore has been given the mid-night slot where products like male sexual organ enlargement medicines and other products related to sexuality are advertised.

In the commercial some middle aged women talk about the advantages of the product. Though ads related to sexual satisfaction for men are common on most of the networks, none of them talk about female sexuality and satisfaction. Some experts feel that the commercial might look disturbing for the men as the women talk about the artificial means of satisfaction. Though condom ads are often seen referring to female sexual pleasure, it is primarily a male oriented product. In spite of the controversy caused, the commercial does not have anything to suggest that people might find uncomfortable to view during the daytime.

President of Semprae labs which manufactures Zestra, Rachel Braun Scherl said that the shunning of the ad by the media shows the way the society views women’s sexual problems. Of all the networks only two have been comfortable with the broadcast of the ads and they are Discovery Health and Soapnet Women’s Entertainment. Some people feel that the frankness of the ad and its direct use of words such as ‘arousal’ might also have contributed to its unpopularity among the networks.