Victoria’’s Secret set to alter its sexy image to subtleSeptember 4th, 2008 - 7:05 pm ICT by ANI
Washington, Sept 4 (ANI): American retailer of womens wear Victoria’’s Secret is all set to tone down its sexy image to a more subtle style.
The lingerie label has for years displayed the world’’s hottest supermodels baring (almost) all in proactively named pieces like the “Fantasy Bra” and the “Very Sexy Bra”, Fox News reported.
But the brand, which had recently come under fire of feminist and Christian groups such as puritypeople.com and americandecency.org, which have promoted boycotts against Victoria’’s Secret, has decided to make their image a little less steamy.
With the sales not up to the mark, CEO Sharen Turney had admitted earlier in the year that VS had become “too sexy” and had forgotten its ultra-feminine audience.
More about the change was revealed by a VS insider, who said that the professionals are altering their image to be less steamy and a little more appealing to those who actually wear the cotton coverings - females.
With the new collection of lingerie and loungewear, there will not be any bust-boosting taglines or uber-sexy snaps, instead it will be embodied by “boyish” clothes inspired by male outfits and “pretty pales” for the cute gal.
The change could not have come at a better time, as the top Victoria’’s Secret “Angels” are either getting married or giving birth. (ANI)
- Are You Willing To Shell Out $2 Million For A Bra? - Oct 22, 2010
- Victoria Secrets redefines glamour with jewel-clad models - Nov 17, 2008
- Victoria's Secret Annual Holiday Fashion Show 2010 On CBS - Dec 03, 2010
- Model Kylie Bisutti quits Victoria's Secret over her religious beliefs - Feb 10, 2012
- Victoria's Secret supermodels disclose secrets of staying sexy - Aug 11, 2010
- Victoria's Secret's store opens in UK - Jul 24, 2012
- Super (Model) Mother Walks In "Victoria's Secret Fashion Show" - Dec 02, 2009
- Marisa Miller to don $3M diamond Victoria's Secret bra! - Oct 22, 2009
- New M&S 'boob job' bra set to hit UK shelves - Jul 15, 2010
- Time to unveil our own Victoria's Secret: Indian designers - Dec 08, 2011
- Avril Lavigne gets image makeover - Feb 13, 2011
- Perry, Akon to perform at Victoria fashion show - Oct 13, 2010
- Now, 'Nearly Naked' lingerie that blends perfectly with your skin tone! - Feb 04, 2011
- Victoria's Secret model Adriana Lima's return to the ramp - Oct 18, 2010
- Ronaldo's girlfriend Irina Shayk in nude photo row - Nov 25, 2010