Soon, a scent that smells like Lord’’s cricket ground

February 15th, 2009 - 4:39 pm ICT by ANI  

London, February 15 (ANI): Future fragrances may smell like Lord’’s cricket ground in London, say perfumers at Procter & Gamble.
They have revealed that they recently captured the essence of the “home of cricket”.
The perfumers revealed that they used a technology called headspace analysis to capture the odours of freshly cut grass, cricket bats, laundered cricket kit and the players” changing room (minus the players).
They said that they were using them as the starting point for a fragrance.
Lord’’s is just one source of inspiration that perfumers are turning to in the hope of creating the next Chanel No 5.
“Perfumers need inspiration, and this can come from people that surround them, places they”ve visited, or things that they love in the world,” New Scientist magazine quoted Will Andrews of P&G as saying.
In a separate project, the P&G team are also trying to capture the essence of British yachtsman Alex Thomson’’s racing yacht.
For those who think that these seem like unusual smells to make into fragrances, the perfumers say that the scents of the future could get even stranger.
“Ingredients in the future will be about the smells that bring comfort for people coupled with some ingredients that are interesting, so people go ”Ooh, what’’s that?”” says Andrews.
He suggests that the smell of warm electronics might resonate with people who have grown up playing computer games. (ANI)

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