Organic labels on snacks lead to overeatingApril 29th, 2010 - 1:53 pm ICT by ANI
Washington, April 29 (ANI): A new study has concluded that organic labels really do make people think their snack has a lot fewer calories than it really does, which ultimately leads to overeating.
Jenny Wan-Chen Lee, a graduate student with the Cornell Food and Brand Lab, said the study showed that people who ate organic cookies labelled as ‘organic’ believed that their snack contained 40 percent fewer calories than the same cookies that had no label.
Co-author, Brian Wansink, Cornell professor and author of the book, Marketing Nutrition, said: “An organic label gives a food a ‘health halo.’”
“It’s the same basic reason people tend to overeat any snack food that’s labeled as healthy or low fat. They underestimate the calories and over-reward themselves by eating more,” he added.
These findings were presented at this week’s Experimental Biology conference in Anaheim, Calif. (ANI)
- Do organic labels on snacks tempt you to overeat? - Apr 30, 2010
- Don't judge a food by its organic label - Apr 11, 2011
- Straight off the stove 'Kitchen Counter' diet cuts down eating by a third - Apr 27, 2010
- Keep food out of sight to eat less - Apr 27, 2010
- Smaller plates, bowls key to weight loss - Aug 07, 2011
- Thinking about workout makes you eat more - Jan 16, 2011
- Change your environment to achieve dieting success - May 01, 2010
- Calorie labelling has no effect on food purchases: Study - Feb 16, 2011
- Know Some Surprising Health Food Impostors To Avoid Them - Jan 16, 2011
- Invoking Batman name promotes healthy eating - Jul 23, 2012
- 'Changing plate's colour helps you shed weight' - Jun 17, 2012
- Colourful plate boosts finicky eater's appetite - Jan 06, 2012
- A big breakfast 'won't help you shed those pounds' - Jan 17, 2011
- Dessert with breakfast can benefit dieters - Jun 26, 2012
- Popping raisins curbs calorie intake in children - Jun 03, 2012
Tags: anaheim calif, april 29, book marketing, brian wansink, co author, cornell food, cornell professor, experimental biology conference, fewer calories, graduate student, halo, jenny, label co, low fat, organic cookies, organic label, organic labels, snack food, snacks, wan chen