Online lover seekers choose wrong people due to ‘cognitive overload’
July 18th, 2009 - 12:04 pm ICT by ANINew York, July 18 (ANI): Too much of a good thing is actually bad - at least as far as online daters are concerned, concludes a new study.
According to the scientific study, which included users of online dating Web sites, the love-seekers experience a “cognitive overload” and make poorer decisions as a result, The New York Daily News reported.
To reach the conclusion, scientists at the National Sun Yat-Sen University in Taiwan presented subjects with varying numbers of search results to their online love requests.
The study found that a higher number of results meant less luck with love. Subjects made less careful partner choices when presented with a long list of potential suitors, reports Technology Review.
One member of the research team referred to the conundrum as a “double-edged sword,” as people often resort to online dating to get a large selection, but then spend less time evaluating each person.
The researchers added, more search options lead to “less selective processing” and distracts users’ cognitive resources with “irrelevant information,” and therefore reduces their ability “to screen out inferior options.” (ANI)
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