Now even men can hide their bellies thanks to male Girdle!April 20th, 2008 - 11:36 am ICT by admin
London, Apr 20 (ANI): Want to hide that belly? Then follow the league of the thousands of American men, whore camouflaging their potbellies with the latest underwear craze a male Girdle.
Nash Abi, owner of slimming undies by US firm Underworks, said that mens compression garments are an overlooked niche in the marketplace.
Mens compression garments are an overlooked niche in the marketplace, The Sun quoted Abi, as saying.
And few men will go into a regular store and ask for a girdle much less try one on.
Our website gives them the privacy they need to search for, select and purchase items, he added.
Market researchers Mintel said sales of male underwear were worth about 683million pounds. (ANI)