MySpace to relauch site to target younger audience

July 27th, 2010 - 3:43 pm ICT by ANI  

Facebook Sydney, July 27 (ANI): News Corp, the owner of MySpace, has announced plans to relauch the social networking site to a target a younger audience.

After Facebook eclipsed MySpace as the leading social networking site, the latter has worked to position itself as a platform for musicians and their fans and News Corp’s chief digital officer, Jon Miller, said the site intends to “go younger, go youthful” and put a premium on “creativity and self-expression”.

“A little more rock and roll. We are pregnant with product - it’s really starting to roll out over the course of the next few weeks and well into the fall leading into a full relaunch of the service,” The Sydney Morning Herald quoted Miller, as saying.

He also said the changes would present “a whole new look and feel, and underneath it a whole new set of use cases”.

More emphasis, for example, will be placed on MySpace as a destination for casual gaming, said Miller.

“MySpace is a gaming platform and should be a much bigger and better gaming platform,” he said. (ANI)

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