London, Oct 27 (ANI): A drink that claims to offer the same nicotine fix as cigarette is set for a launch in Britain.

The soft drink, containing 15 per cent nicotine, will offer smokers an alternative to shivering outside bars and restaurants.

Even the cans of Liquid Smoking look similar to red and white cigarette cartons.

“We”ve got a product that has the same effects as nicotine, but which you can drink in restaurants and on flights,” the Independent quoted Martin Hartman, of the United Drink and Beauty Corporation, as saying.

However, Liquid smoking has been criticised by anti-smoking groups as it may promote smoking.

“Our concern would be if the packaging led to the promotion of cigarettes,” said Deborah Arnott of Action on Smoking and Health. (ANI)