Gender stereotypes could push women away from entrepreneurshipMarch 17th, 2011 - 5:22 pm ICT by ANI
Washington, March 17 (ANI): An Indian origin Binghamton University scientist has found that gender stereotypes could discourage women from starting their own businesses.
Vishal Gupta, an assistant professor of strategy, believes the way that entrepreneurship is presented, discussed and taught must change - especially for women.
“Pick up any book on entrepreneurship: It’s all about men. Switch on the TV, and when it comes to entrepreneurs, it is Bill Gates and Steve Jobs. Where are the women entrepreneurs? They’re not being talked about,” he said.
Of course, there have been many high-profile female entrepreneurs over the past half-century. The accomplishments of Oprah Winfrey, Estee Lauder and Debbi Fields are easily as impressive as those of Gates, Jobs, Richard Branson and Vidal Sassoon.
But the failure to highlight the work of female entrepreneurs is exacerbated by societal stereotypes that often link entrepreneurship to masculine characteristics.
Gupta and colleagues determined that both men and women assimilated to the subtle reminders about social beliefs and entrepreneurship. When men and women were told that entrepreneurship is about male characteristics, men were more interested in becoming entrepreneurs.
Women were less interested in entrepreneurship, which shows the power of societal beliefs.
As Gupta points out, when we are subconsciously exposed to them, it can affect the way we think.
Women also showed little ambition for entrepreneurism after reading the female-stereotype article.
“When we presented the feminine information, nothing happened. Why? Because it is not consistent with what students are seeing and hearing in society about entrepreneurs,” said Gupta. (ANI)
- Gender bias pushes women away from entrepreneurship - Mar 17, 2011
- Why it's ok for women to cry when sad, but a stigma for men - Mar 03, 2011
- Stereotypes still trip women's chances to lead - Jul 14, 2011
- Gender stereotypes influence intent to pursue entrepreneurial careers - May 23, 2008
- Women own or co-own 40 percent of US firms - Dec 29, 2010
- Evelyn Lauder dies at the age of 75 years - Nov 14, 2011
- Men are funnier than women - just by hair's breadth - Oct 20, 2011
- Female roles in films affect views of how women in real world should be - Apr 01, 2011
- German masculine language forms express distance and distaste - Oct 05, 2010
- Macho men unhappy if female partners earn more - Jul 18, 2012
- WikiLeaks: British businessmen overeducated, says Branson - Dec 21, 2010
- 'Fabulous at Every Age' Liz Hurley celebrates beauty through generations - Apr 14, 2011
- Women afraid of being stereotyped by male service providers - Feb 15, 2011
- Male modesty a turn off for both men and women - Jul 30, 2010
- Women fear stereotyping by male service providers - Feb 15, 2011
Tags: bill gates, bill gates and steve jobs, binghamton university, debbi fields, entrepreneurism, female entrepreneurs, gender stereotypes, gupta, indian origin, male characteristics, masculine characteristics, oprah winfrey, richard branson, social beliefs, societal beliefs, societal stereotypes, steve jobs, university scientist, vidal sassoon, women entrepreneurs