Thaindian News

New Delhi, July 11 (IANS) Marketing services agency Impact Marketing Services will organise a three-day entertainment and shopping extravaganza in London that will feature top Bollywood artists and showcase Indian goods and services.

“India Utsav” will be held Oct 5-7 at Harrow Leisure Centre in London.

“India Utsav is an initiative by Impact to bridge the emotional and physical gap between an Indian and his/her home country, India,” Impact Marketing Services said in a statement.

The event is aimed at providing complete family entertainment and give the Indian diaspora an opportunity to buy traditional Indian goods like handicraft, jewellery and garments.

It will also have food court serving Indian cuisines and there will be exhibition showcasing best of Indian properties, medical facilities, educational options among others.

Rajesh Menon, managing director, Impact said the event is aimed at providing rewarding opportunities for participants as well as visitors. These include puppet show, mehendi application, shopping for saris, bangles, pickles and handicraft, and even exploring options for booking property, exploring advanced and affordable medical facilities and educational opportunities.

Entrance to the exhibition will be free. However, there will be charges for attending evening shows like music and dance performances.

“We will bring popular artists from Bollywood for the evening shows. They will include music, theatre and dance performances. These shows will be ticketed but the amount will be such that it will suit every budget,” said Sanjeev De, director with Impact.

De said his company decided to organise the event on its own after executing this high-profile international events for clients.

“After having successfully executed international events for our clients, we decided to work backwards this time and launch an event of our own, an event or a brand property that becomes synonymous with Impact,” De said.

“It is an organic growth for us. We have always wanted to fill in this gap that we know exists between an NRI and India. It is, in fact, a matter of pride that we can do something like this.”