Erotic bestseller spurs sale of fetish productsAugust 17th, 2012 - 3:02 pm ICT by IANS
London, Aug 17 (IANS) Bestselling erotic novel “Fifty Shades Of Grey” has led to a dramatic rise in sale of fetish fashion like whips, handcuffs, eye-masks, sex toys and even “bold-coloured” lingerie in British stores.
Author E.L. James has teamed up with three American clothing brands for an official range of merchandise, The Sun reported.
US store Briefly Stated will sell loungewear and undies, HYP will stock tights, stockings and garters, while Freeze Clothing will sell T-shirts and hoodies.
“Fifty Shades Of Grey” has sold 5.3 million copies since its release, and the complete trilogy of books has sold 12 million copies.
British store Ann Summers has said its overall sales are up 78 percent.
There has been a whopping 300 percent rise in the sale of eye masks since April 2011, says lingerie brand Boux Avenue, while coloured lingerie is outselling blacks and whites by three to one.
For lovehoney.com, which sells sex toys and lingerie online, July was the busiest month.
Sex toys used by Anastasia Steele and Christian Grey, character in the book, are now in high demand, the daily said.
- Erotic novel puts Harry Potter in shade - Jun 19, 2012
- Book downloads overtake print sales - Aug 06, 2012
- Woman opens sex toy drive-thru in Alabama after finding loophole in law - Dec 31, 2010
- Britons not having sex in rainy weather - Jul 21, 2012
- Iran shutting down shops selling Barbies? - Jan 22, 2012
- Emma Bunton takes design tips from son - Jan 31, 2012
- Cleavage enhancing bra sends M&S sales soaring - Oct 08, 2010
- Flaunt your kinky side with 'bondage-style lingerie' this season! - Dec 04, 2010
- Saudi law allows only women clerks in lingerie shops - Jan 05, 2012
- Kindle outsells print versions of books - May 20, 2011
- Will.i.am songs inspired 'Fifty Shades of Grey' - Sep 07, 2012
- Rihanna 'shops for sex toys in Paris' - May 02, 2010
- Brit women dump g-strings for granny pants - Aug 07, 2010
- Is Emma Watson going to star in 'Fifty Shades of Grey'? - Aug 01, 2012
- Emma Watson in 'Fifty Shades Of Grey' movie? - Jul 23, 2012
Tags: american clothing, anastasia, ann summers, bestseller, blacks and whites, busiest month, clothing brands, dramatic rise, erotic novel, eye masks, fetish fashion, fetish products, handcuffs, hyp, lingerie brand, sex toys, shades of grey, stockings and garters, trilogy, whips