Diet, light food products no more effective than normal grub

December 18th, 2008 - 3:02 pm ICT by ANI  

London, Dec 18 (ANI): The so-called diet and light brands of food products that claim to make people slim are no more effective than normal grub, according to consumer watchdogs Which?.

After analysing calorie, fat and sugar levels in such products, Which? found that they offered little benefit over standard versions.

They tested weight-loss claims across a range of foods sold by Asda, Morrisons, Sainsburys, Tesco, M&S and Waitrose.

And the results indicated that Kelloggs Special K, which is marketed as a slimming cereal, contained equal calories at 171 per 30g as the companys Corn Flakes and even more than its Bran Flakes.

Weight Watchers thick-sliced white bread, at 68kcal per 29g slice, was revealed to be nutritionally similar to Warburtons Toastie sliced white (69kcal per 29g slice) and Asda Danish white (63kcal per 25g slice).

While McVities Lights digestive biscuits had less fat than their Originals, but it contained more sugar. This comes out to be a difference of just 4kcal between the two.

An M&S Count On Us lasagne contained 440 calories, less than their standard ranges 620kcal. On the other hand, a normal Morrisons lasagne had 464kcal and Waitroses 468kcal, little more than M&Ss healthy option.

If youre looking for a quick fix to shed a few pounds, weight-loss products are not the answer, The Sun quoted Nikki Ratcliff, of Which?, as saying.

But Kelloggs hit back: Consumers arent stupid. The reason Special K is one of the UKs biggest selling cereals is because it works. (ANI)

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