Designers adopt green at India fashion week

March 15th, 2008 - 4:53 pm ICT by admin  

New Delhi, Mar 15 (ANI): Top designers of the country are taking the cue from their foreign counterparts and have been going ‘green’, by using eco-friendly fabrics for their latest creations at the ongoing Wills India Fashion Week here.

With the dangers of ‘global warming’, polluted rivers and oceans with plastics and pesticides, the new mantra among the designers is to ’save the environment’.

Being environmentally conscious and staying hip is the latest buzzword as designers take to creating ensembles using natural fabrics.

“My take is to wear cotton. Let’s wear something natural and let’s not get into very synthetic clothes because its very-very bad for your own skin, its bad for your life. I think we should go eco friendly,” said top fashion designer Ritu Kumar.

“I think Mahatma Gandhi started it, you know, when he said, I would wear Khadi. He started weaving. That is in our tradition and that is the easiest thing for us to adapt to,” Dipannita Sharma, model turned actress said.

Fashion designer Aruna Singh who is renowned for her love for traditional weaves and prints has placed the model of a spinning wheel at her stall to popularise the use of natural fabrics.

“This is very important, I think it is really nice to have hand woven fabrics, because the beauty of the hand woven thing is definitely different and this will actually save the environment,” she said.

Meanwhile, fashion designer Deepika Govind presented two collections that bear the imprints of her cause: ‘Conference of the Birds, Concert of the Sea’.

Using highly textural compositions, self developed fabrics and innovative silhouettes; Deepika translated her ideologies into wearable clothing.

She said it was high time that designers woke up to their responsibility.

“It’s a platform from where I can communicate to the world that all of us need to awaken, wake up and little bit from each one of us will make this world a better place for sure. One individual or one organisation cannot do this. It is such a shattering thought that all habitation would be destroyed 50 years from now” she said.

Designer J. J. Vallaya said: “I suppose it’s a movement that we all need to be very alive to. We are living in a planet that is being threatened by ourselves. So, I think certain changes need to be made and eco-friendly is the new mantra.”

The 11th edition of WIFW promises to be a grand affair with around 84 designers and 40 shows.

The five-day event, which opened on March 12, is being held at the Pragati Maidan here.
Events like the Wills India Fashion Week provide a platform for the designers to directly interact with the buyers and do good business. (ANI)

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