Models with “anatomically impossible” breasts to seduce female clients to undergo cosmetic surgery that creates “unrealistic expectations”, should be banned said the British Association of Aesthetic Plastic Surgeons.

The BAAPS said advertising using financial incentives and digitally enhanced images of models are two strategies that cosmetic surgery clinics generally use to attract clients, the Association is particularly keen to stamp out.

“lunch-time face-lifts,” promotion or financial discounts worth up to £250 offer to have clients sighed up should also be outlawed, BAAPS said.

The association represents around a third of cosmetic surgeons in the UK but has no powers to take action against clinics, which is growing rapidly.

Thursday, at a conference BAAPS has launched its own advertising campaign to to counter the hard-sell approach of some clinics and warn patients to check their surgeon is qualified.

The president of BAAPS said “BAAPS has been increasingly concerned about the standard and style of today’s cosmetic surgery advertising. Surgery is a serious undertaking which requires realistic expectations and should only proceed after proper consultation with a properly qualified clinician in an appropriate clinical setting.”

“It would be lovely to have a lunchtime facelift. But it simply does not exist.” added he.

A study by BAAPS breast augmentation procedures found they had risen almost four-fold in the past five years to more than 26,000 in 2007, but complications were lower than the European average.

Teenage girls is a special group of clients which can be easily seduced to make quick decisions about surgery. Therefore, they are particularly being concerned.