Americans eager to reduce their energy use, reveals survey

January 15th, 2009 - 5:31 pm ICT by ANI  

Washington, Jan 15 (ANI): A national survey conducted by Yale and George Mason universities in the Us has revealed that many Americans have already taken action to reduce their energy use and many others would do the same if they could afford to.

Roughly half of the 2,164 American adults surveyed last September and October said they had already taken important steps to make their homes more energy-efficient, and a substantial number - between 10 and 20 percent - said they planned to take action over the next year.

Almost two-thirds of the respondents said that they would like to buy a fuel-efficient car, but over a third said they cant afford one.

Overall, many Americans are ready, willing and able to save energy at home and on the road. Many others are ready and willing, but need some help, said Anthony Leiserowitz, director of the Yale Project on Climate Change and lead investigator on the survey.

A national strategy to conserve energy and invest in energy efficiency will find the American people a willing partner, he added.

While saving money is by far the most common reason why people take energy-saving actions, large numbers of respondents said they were also motivated to reduce global warming, by the desire to act morally, and by taking energy-saving actions that made them feel good about themselves.

By more than a 2-to-1 margin, respondents also said they believe that making changes to reduce their energy use will improve - not diminish - the quality of their lives.

These data make clear that large numbers of Americans are eager to use less energy and that they have many and varied reasons for doing so, said Edward Maibach, professor and director of George Masons Center for Climate Change Communication and co-principal investigator on the research.

We think this survey also lays to rest the notion that Americans feel that saving energy somehow involves sacrifice. Quite the contrary, far more people believe that saving energy will improve the quality of their lives, he added. (ANI)

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