42.1 million watched Will-Kat wedding in India

May 1st, 2011 - 3:46 am ICT by IANS  

Prince William New Delhi, April 30 (IANS) The market share of English news channels increased by 15 percent as an estimated 42.1 million viewers in India watched the royal wedding between Prince Williams and Kate Middleton Friday, said rating agency Audience Measurement and Analytics Ltd (aMap).

The surprise element of the rating was the viewership among housewives jumping by 25 percent.

“Viewership among housewives increased as they were glued to the watch every detail of the wedding ceremony, the designer clothing and the grand affair,” Jiniti Shah, vice president, aMap said in a statement Saturday.

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