Serbs dethrone Americans as world’s new TV viewing champs
May 29th, 2010 - 3:03 pm ICT by ANINew Delhi, May 29 (ANI): Serbia is leading the world in television watching with more than five hours a day before their televisions, overtaking America, according to a new research.
According to a report by Xinhua, research released by the AGB Nielsen company says that Serbia has beaten America in the amount of time spent before a TV, says the Belgrade daily ‘Blic’.
According to Darko Brocic, director of Nielsen, the surge in television watching is because of the spate of reality shows and the fact that television is more often viewed during the day in Serbia than in most Western countries.
Psychologist Zarko Trebjesanin said this result is a consequence of the fact that people lack clear goals and are simply “killing time.”
“There are a lot of unemployed people who have surplus of free time,” Xinhua quoted Trebjesanin as saying.
“They could use that time on something more intelligent, such as education. But, because we don’t value knowledge, this is the path of least resistance.”
On the other hand, Ratko Bozovic, a sociologist, attributed the steep incline in television watching to the various crises, political and economic, that have befallen the Balkan country.
“People in crisis are apathetic,” said Bozovic, adding that they become “voyeurs” of the lives of others when they cannot easily face the reality of their own lives. (ANI)
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