Say what you may, but Indian wear no-no at discos

February 19th, 2009 - 12:39 pm ICT by IANS  

New Delhi, Feb 19 (IANS) Many are shocked that a woman was denied entry to a discotheque in nearby Ghaziabad as she was wearing a sari. But guess what? Quite a few hip hangout joints have similar norms against traditional Indian dressing or casual wear.

Well-known clubs and discotheques say such rules are only meant to suit the ambience of the place and attract youngsters.

At the happening night club Elevate in Noida, for instance, there is a strict dress code - no Indian wear, no sneakers and no chappals. Only smart casuals.

“The reason behind a dress code is to complement the ambience of a place. Elevate is a night club, which has a dark ambience and loud music, which attracts youngsters. Although we don’t criticise the sari because it’s our traditional wear, it doesn’t quite go with the place,” Tarina Shah, spokesperson of Elevate, told IANS.

She said: “People do come here in Indian outfits and argue that they are more comfortable in it and therefore should be allowed entry. Frankly, we don’t have any particular reason to deny them entry; so we just say that we have to abide by the club rules.”

In DU Beats, a small and hip club joint in north Delhi, it’s the same rule again.

Ravi Singh, owner of the club, told IANS: “For us the youngsters are the target audience. Therefore from the music to ambience to dress, everything has a pattern which will be more appealing to youth. Today you are talking about saris, tomorrow you will say why are ghazals not played here?

“We are not criticising Indian traditional wear, but it’s just that you have to dress in a particular manner in a particular place to complement the ambience.”

The whole debate on whether discotheques should have any norm on people wearing Indian outfits came up after a couple was barred entry at Black, a discotheque in Ghaziabad, Feb 13 because the woman was dressed in a sari.

The subject invited a range of opinions.

Radhika Verma, a college goer, said it’s unfair to deny entry to a person just on the basis of dress.

“Black, the discotheque that denied the couple entry, said women will not be very comfortable dancing in a sari. How can anybody else say what am I more comfortable in? Is it necessary to wear the hippest clothes to dance and have some fun?” she asked.

However, Abhishek Kumar, a BPO employee, opined: “A dress code only sets the mood of a place. As a youngster I would be more comfortable hanging around with people of my kind, wearing clothes that I am wearing”.

Like Elevate, Club T-Lounges & Clubs, which was more popularly known as the Ministry of Sound earlier, also has a dress code - smart casuals and a strict no-no to those in sneakers and chappals.

However, its chairman and CEO Tubby Kapur added that they don’t deny entry to anyone just because they are dressed in an Indian outfit.

“At both our clubs in Delhi and Gurgaon we do a basic profile check of an individual coming in, but have never nor will ever deny entry to a person just because he or she is dressed in an Indian outfit,” Kapur told IANS.

Some other bars and lounges are however more relaxed in their dress norms.

Madhulika, the spokesperson for F bar and lounge, a hip joint in south Delhi, said: “We don’t have any dress code. You can walk wearing anything that you are comfortable in.”

(Azera Rahman can be contacted at )

-Indo-Asian News Service


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