‘Free beer’ ad to boost Budweiser image amongst youngsters
September 27th, 2010 - 3:00 pm ICT by ANI
Washington, Sept 27 (ANI): Budweiser has kicked off a major ad strategy in order to boost sales and a hipper Bud image to younger beer drinkers over the next several weeks.
It will unleash its biggest-ever national free-sample effort in trendy bars and eateries.
The campaign begins Monday, with the slogan “Grab some Buds,” reports ABC News.
Bud unit sales were down 9 percent last year and are down the same this year; according to Beverage Marketing Corp.
Beer drinkers have lost loyalty to Bud for the past seven years, research firm Brand Keys reports.
As upscale consumers turn to craft beers, the price-conscious are trading down, and others switched to light beers, “It’s a triple whammy,” said Michael Bellas, CEO at Beverage Marketing.
Apart from the sampling test, Bud plans to partner with Facebook so folks turning age 22 and up can get a free beer on birthdays. It’s new ads air Saturday about anticipating good times with Bud.
Brand consultant Robert Passikoff doubts whether the brand will be able to pull it off.
“They’re in trouble because they don’t know how to talk to consumers. They no longer know how to create an emotional bond,” he said.
But Bellas says there’s a glimmer of hope for Bud. “It’s a beginning.” (ANI)
- Budweiser adopts innovative advertising style by offering free beer samples - Sep 23, 2010
- ABD launches new brandy in Kerala - Feb 02, 2012
- Beer is no longer thirst quencher of Aussies - Feb 22, 2011
- Alcoholic ginger beer set to be most popular summer drink in England - May 30, 2010
- Indie music in India can beef up on Heineken beer - Nov 08, 2011
- Best-Rated Light Beers For A Chilled Winter Evening - Jan 15, 2011
- 'World's lightest beer' launched - Feb 05, 2010
- Combat The Chill With Best-Rated Light Beers - Jan 16, 2011
- 7-Eleven's own beer - Apr 21, 2010
- IPhone app that lets you 'scan and taste' beer! - Nov 15, 2010
- Teens prefer a shot of liquor to a bottle of beer, finds study - Mar 09, 2011
- Mixture of energy drinks with alcohol is riskier than alcohol alone - Apr 16, 2011
- Heavy beer drinking, gene variant up gastric cancer risk - Apr 05, 2011
- Cuba to host international cigar festival - Feb 20, 2011
- Green tea business grows in India amid health awareness - Feb 26, 2012
Tags: abc news, beer drinkers, beers, beverage marketing, brand consultant, bud, buds, budweiser, emotional bond, free beer, glimmer of hope, good times, hipper, marketing corp, sept 27, slogan, trendy bars, triple whammy, upscale consumers, youngsters