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New Delhi, June 2 (ANI): Chinese drug
authorities have tied-up with online game developers to jointly battle
drug-consumption amongst Chinese youngsters by designing anti-drug
advertisements.

Online gaming enjoys widespread popularity
in China and could be an effective vehicle for conveying anti-drug use
messages.

“Online gamers and drug users have
similar demographic characteristics in most of the cases,” the China Daily
quoted an official, as saying.

As of last month, more than 50 online game
operators, including industry leaders such as Shanda Entertainment and Giant
Online, have promised to take part in a competition launched by the anti-drug
commission of Shanghai to make anti-drug public service advertisements at their
own expense, the China Daily reports.

As of last month, over 50 online game operators, including industry
leaders such as Shanda Entertainment and Giant Online, have promised to take
part in a competition launched by the anti-drug commission of Shanghai to make
anti-drug public service advertisements at their own expense, the report said.

The winners will be commemorated by the
showcasing of their work across media platforms including the city’s mobile TV
network and the screens of hundreds of Internet cafes, where most of the
players play their online games. (ANI)