‘Good for you’, ‘Good for the earth’ initiative to protect environment (With image)April 5th, 2012 - 7:29 pm ICT by IANS
New Delhi, April 5 (IANS) If it’s “Good for you”, it’s “Good for the earth”. That’s the new initiative launched by a leading beverage packager to increase awareness about environment protection and the benefits of recycling.
“Every time you pick up a Tetra Pak carton you have the opportunity to create a greener tomorrow. Made primarily from renewable resources, Tetra Pak cartons can be recycled into benches, chairs, books, roofing sheets and much more, after you dispose of them,” the company said in a statement Thursday.
“True to our motto, ‘Protects What’s Good’, Tetra Pak’s commitment to consumers, customers and all stakeholders goes beyond protecting the contents in a Tetra Pak carton. Tetra Pak is actively promoting initiatives that encourage environmental awareness and sustainability,” Jaideep Gokhale, Tetra Pak’s communications and environment director for South Asia markets, said.
“This campaign aims to increase awareness about the benefits of recycling Tetra Pak cartons and how they are ‘Good for You’ by providing good nutrition and how they are ‘Good for the Earth’ by being recyclable,” Gokhale added.
The pilot campaign will be promoted through print and radio activations through 100 schools in Delhi-NCR for one month.
Driving this message are 170,000 school children who are part of Project SEARCH, an environment education programme, initiated jointly by The Energy and Resources Institute (TERI) and Tetra Pak.
“Leading environmentalist and polar explorer Robert Swan will be visiting India soon to motivate and encourage children of Project SEARCH who are actively promoting environment sustainability. While these students are spreading sustainability across seven cities where Project SEARCH is present, our new campaign will help create more visibility and awareness,” Gokhale said.
- Polar explorer launches environmental awareness programme - Apr 20, 2012
- Tetra Pak India joins Coca-Cola-NDTV 'Support My School' campaign - Aug 07, 2012
- Recycling awareness drive launched among students - Jul 23, 2009
- TERI organises waste management campaign in Chandigarh - Aug 01, 2010
- Water, sanitation facilities key for China's sustainable development - Mar 31, 2011
- Maharashtra to encourage 'green' industrial projects - Feb 03, 2012
- 'Pehal' initiatve aims to uplift the underprivileged - Jul 27, 2012
- Global Council on Environment launched to "better the universe around us" - May 09, 2010
- Making waste management fun, Bangalore style (Feature) - Nov 04, 2011
- Hindu statesman Zed launches Global Council on Environment to 'better the universe around us' - May 10, 2010
- Vidya Balan pledges support for Earth Hour 2011 - Mar 22, 2011
- Chile schools join global environment project - May 19, 2011
- Youths must be sensitised about environment: President - May 30, 2012
- Kerr becomes earth hour ambassador - Mar 14, 2012
- Yes we can! Goa priest's Obama style campaign (Goa Newsletter) - Feb 25, 2012
Tags: activations, asia markets, delhi ncr, environment education, environmentalist, gokhale, good nutrition, more visibility, polar explorer, project search, recycling tetra pak, renewable resources, resources institute, robert swan, roofing sheets, s communications, schools in delhi, seven cities, South Asia, visiting india