Don’t wash your jeans often, fight climate change

April 15th, 2008 - 10:21 am ICT by admin  

By Joydeep Gupta
New Delhi, April 15 (IANS) Want to do your bit to combat climate change? Wear your jeans at least thrice before washing them and then do so in cold water, don’t use the dryer and not the iron either, says the UN Environment Programme (UNEP). By following these practices, people can consume up to five times less energy, according to a 30-second TV spot prepared by the UNEP Division of Technology, Industry and Economics (UNEP DTIE).

The spot features a couple dancing Tecktonic - a famous new dance in France - as the message is beamed across to the tune of “Am I wrong” by Etienne de Cr

Tags: , , , , , , , , , , , , , , , , , , ,

Posted in Environment |