Zee TV’s ‘Pavitra Rishta’ and ‘Dance India Dance’ have seen tremendous success as they compete with other daily and reality shows. DID has opened up to rave reviews not only in India but also in countries as far apart as USA and Russia while on the other hand ‘Pavitra Rishta’, portraying the struggle of a middle-class Maharashtrain family has the entire cast becoming popular with the audience.

Our reliable source from the production house informs, “‘DID’ which is the ultimate platform to showcase the talent and charisma of India’s most gifted dancers, opened with an outstanding ratings of 3.9 and 4.9 TVR’s on Friday and Saturday (18 December-19 December) while, ‘Pavitra Rishta’ became the most watched daily soap cutting across the competition to emerge as No. 1 show with the ratings of 6.3 TVR’s.”

An elated Nitin Vaidya, COO and Business Head of Zee TV said, “It is a great feeling of accomplishment. We are motivated with the ratings of “Dance India Dance’ & “Pavitra Rishta’ and overwhelmed by the viewers response. This goes to show how eagerly people were waiting for a show like DID. It provides an impetus to the team to strive harder. We will continue to put in our best efforts into making our shows such a huge success.”

Well that’s great, as the phenomenal ratings garnered by these two shows will now encourage the channel to come up with many more shows which will fetch whooping TRP’s, isn’t it?

-Tejashree Bhopatkar /Sampurn Media