Zee Gifts Choti Bahu Monday special!
August 14th, 2009 - 8:11 pm ICT by Sampurn Wire
Choti Bahu seems to be gearing up more eyeballs with its twist and turns. The show is on a stronger position when it comes to the chart of TRP’s and thus the channel has decided to dedicate one-hour special episode on every Monday.
“Yes from the coming week, the show will be for one hour on every Monday. I don’t know the reason, as it’s channel’s decision,” says Avinash aka Dev.
According to our sources, “This decision is taken after looking at the TRP’s of the show. Thus channel want to promotes this and get more viewers. While from Tuesday to Thursday there will be Jhansi Ki Rani on 8:00 pm timeslot.”
“This change is for a short span, just to have a look at how much boost the show gets by doing this. There are many more shows lined up on Zee which are still waiting to see the light of the day,” concludes the source.
Let’s see if this strategy works for the producer, as well as the channel or not?
-Rachana Trivedi/ Sampurn Media
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Tags: eyeballs, light of the day, rani, span, trp