World’s longest running soap comes to an end
September 19th, 2009 - 12:12 pm ICT by ANILondon, September 19 (ANI): The world’s longest running soap opera ‘Guiding Light’, spanning seven-decades and 15,700 episodes, has come to an end.
The American TV programme, which started as a 15-minute daily drama on NBC radio in 1937 before moving to television in 1952, was screened for the last time after a decline in the ratings in recent years.
CBS Senior Vice President Barbara Bloom said the show, that bagged dozens of awards including an Emmy, had set new heights with its treatment of social issues such as cancer, alcoholism and teenage pregnancy.
“No show in daytime or prime time, or anytime, has touched so many millions of viewers across so many years as Guiding Light,” The BBC quoted Barbara as saying.
The show is reportedly set to be replaced by a new edition of game show ‘Let’s Make a Deal’. (ANI)
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