July 23, 2010 (Sampurn Wire): Be it the melodious Taare Zameen Par or the upbeat Jaane Tu…Ya Jaane Na, T-Series and Aamir Khan Productions have always churned out chart busters.

No exception was made this time around with Peepli [Live] as the music company and star went all out to promote the music album of the film which was launched earlier in the month with a live performance by the artists involved.

Upbeat about their latest association with Aamir Khan Productions, Vinod Bhanushali, President, Media, Marketing and Publishing (TV), T-series said, “We have an association that is not just successful but is based on mutual trust and respect. Our relationship with Aamir dates back to his breakthrough film QSQT, 22 years ago. We have been together through Dil, Dil Hai Ke Manta Nahin in the time of Gulshanji, to the recent blockbusters like Dil Chahta Hai, Ghajini, and 3Idiots”.

T-Series leaves no stones unturned in marketing and promoting their music right from having the music team interact with television channels to Aamir Khan and director Anusha Rizvi visiting FM stations.

Confirms Vinod Bhanushali, “Since the film does not star Aamir, it was necessary to create a strong acceptability and the right buzz, especially since the songs are situational. From day one plans were made and this has given results not just among young urban generations but across the country. In fact, the response is way beyond what we expected”.

– Sampurn Wire