‘We Take the Cake’ and make good business

May 29th, 2009 - 7:30 pm ICT by GD  

Oprah Winfrey 28th May’s episode of The Oprah Effect was illuminating in the sense that it made its viewers aware of one of the best confectionery stores in town that indulges in trying out new gourmets. The show was featured at 8 p.m. on CNBC and it gave comprehensive information about the way in which the modest mail order bakery was converted into a modern-day cake shop.

According to the owner of the store, Lori Karmel, they have “updated the look” of the company and have also “added custom designed” but they have kept the “wholesome, homemade recipes” the same as they were way back in 1997. This episode of The Oprah Effect also revealed the way in which the business of We Take The Cake was affected when one of its creations was listed in the list of “Oprah’s Favorite Things” in 2004. Ardent followers of The Oprah Effect will know that the show is based on issues that deal with the transformation of brands into big businesses once they were featured on Oprah’s shows.

The creation that made it into ‘Oprah’s cake‘ was the Gourmet Key Lime bundt cake. Lori Karmel confessed, “People are fascinated by ‘The Oprah Effect’… Nobody can put a company on the map the way Oprah Winfrey can.” she said that when the Cake was selected it felt as if they had won a lottery. The impact of the show was so great that by the end of the day they received overwhelming responses from the masses. After the tragic catastrophe of 9/11, their business was facing great lows but when they were featured on Oprah’s favorite list they received a real run for their business.

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