Vidya Balan bags another endorsement deal (With Image)
May 21st, 2012 - 7:38 pm ICT by IANS
New Delhi, May 21 (IANS) National Award winning actress Vidya Balan has been roped in as the brand ambassador of new range of Aliva, one of the popular snacks brand.
PepsiCo India has launched six new baked variants under Aliva and the range will be supported by a 360-degree campaign featuring Vidya.
“I have always enjoyed eating Aliva. I am thrilled about the new range…the range is tasty and offers great variety of flavours and ingredient options. I am sure consumers will enjoy it as much as I do,” Vidya said in a statement.
The actress was earlier seen promoting brands like Airtel, Toshiba and GoodKnight Naturals.
The campaign to promote new Aliva range will be unveiled shortly.
“An accomplished actress, a woman of substance and an affable personality, Vidya is a great match to highlight the brand’s positioning…we are confident that it will be mutually rewarding,” said Vidur Vyas, marketing director of Foods, PepsiCo India.
Besides Vidya, Aliva continues to be endorsed by actress Chitrangada Singh, who has been the face of the brand since 2009.
- I always wanted to do double role: Vidya Balan (With Image) - May 24, 2012
- I like curvaceous Indian women: Vidya - May 24, 2012
- Sharman replaces 'Fido Dido' as 7UP brand ambassador - Mar 21, 2011
- Chitrangada Singh endorses Frito-Lay's new snack - Aug 07, 2009
- Frito-Lay to invest Rs.500 crore over three years (Lead) - Jun 04, 2009
- Now Ranbir promotes football - Apr 05, 2012
- Chitrangada Singh to promote fitness now - Feb 22, 2012
- Dual roles back in B-town: One ticket, double mazaa - Jun 20, 2012
- Katrina on a bottle! (Movie Snippets) - Mar 30, 2012
- Indra Nooyi gets a raise, makes $17 mn in 2011 - Mar 24, 2012
- Could 'skinny' diet Pepsi turn out to be a big fat faux pas? - Feb 12, 2011
- Deepika's style statement (Movie Snippets) - Nov 08, 2011
- Pepsi launches T20 football - Mar 14, 2012
- Sujoy Ghosh wishes Vidya Happy B'day - Jan 01, 2012
- Vidya Balan to promote sanitation campaign - May 03, 2012
Tags: actress, affable personality, airtel, aliva, ambassador, chitrangada singh, consumers, endorsement deal, flavours, goodknight, match, naturals, New Delhi, pepsico, snacks, variants, vidur, vidya balan, vyas, woman of substance