May 11, 2010 (Sampurn Wire): Fashion lovers in India now have a reason to celebrate. One of Europe’s leading brands in women’s wear has now come to India. Vero Moda, known for its trendy collection that is suitable for all occasions, has now launched at The Palladium, High Street Phoenix, Mumbai.

After the launch, a special preview of the trendy collection was held on Saturday for the young fashionistas in the city. Several fashion lovers came in to watch their favourite Bollywood beauty Dia Mirza, model Jesse Randhawa and designer Rocky S to be styled in Vero Moda fashion. Genelia D’Souza sashayed on the ramp with the models showcasing the brand’s designs. Young women received various useful and interesting styling tips by Dia Mirza at the store. The first few shoppers got lucky with designer garments given for free.

While Manasi Scott entertained the excited guests and charged up the fun quotient of the evening, Urmila Matondkar and Sameera Reddy cheered from the audiences. Bollywood divas Lara Dutta, Neha Dhupia and Jiah Khan were also present at the show. Suave designer Manish Malhotra was also present at the event.

Vineet Gautam, the country head of Bestseller Retail India thinks that new chic styles from Europe will now be within easy reach thanks to Vero Moda. Renowned designer Rocky S, who has designed for several Bollywood stars, feels that the store symbolizes class and trend and that women can now create their own trends and styles.

The store also invites its customers for a weekend in the company of Shamita Singha, Manish Malhotra, and Lara Dutta, who will be sharing with them some of their fashion mantras.

-Sampurn Wire