Van Heusen Renews Partnership With Atlas For Leather Accessories

August 2nd, 2010 - 2:30 pm ICT by Sampurn Wire  

August 2, 2010 (Sampurn Wire): Van Heusen, one of the renowned apparel brands for men and women, has renewed its partnership with Atlas Brands. This license agreement is renewed to manufacture and distribute leather accessories for the brands V Dot and Van Heusen.

Since 2003, Van Heusen and Atlas Brands have been working together. In 1988, Atlas Brands launched its premium Italian leatherwear and now it has emerged as a leader in the leather accessories business. Atlas Brands has now more than 800 outlets all over India. In India, the brand also sells some other finest accessory brands such as “Bulchee’.

Speaking about the partnership, Van Heusen’s COO Mr. Shital said, “In this business of accessories, Atlas Brands comes with huge product and market knowledge. Van Heusen thinks that the newer consumer aspirations have made the accessories business a large and growing market. We are planning to offer an exciting range of accessories by bringing a collection suitable for our apparel”.

With this alliance, the fashionable youths can expect some exciting range of leather accessories.

– Sampurn Wire

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