Tweet charity: Jackman’s $100,000 Twitter pledgeApril 15th, 2009 - 9:32 pm ICT by Sampurn Wire
Hugh Jackman is now using Twitter for philanthrophic purposes, after last week’s bungle when he renamed the Opera House the “Opera Center”.
Early on Wednesday, the Wolverine star wrote on Twitter: “I will donate 100K to one individual’s favorite non profit organization. Of course, you must convince me why by using 140 characters or less.”
Since Jackman’s call-out, responses have been posted at a rate of several per minute. Suggestions include Jackman giving the money to charities involved in homelessness, fighting disease, child welfare and in developing impoverished nations.
“It may be a PR stunt but at the end of the day a community organisation is going to get a significant amount of money that they wouldn’t have otherwise got,” said Philanthropy Australia CEO Gina Anderson.
“$100,000 is a large amount of money, he doesn’t have to give it … it’s fantastic.”
Ms Anderson said the public pledge might also raise awareness for whatever charity received the donation.
“It’s very important that people see others giving,” she said.
“They might look at him (Jackman) and say ‘Why is he giving money there, why is that important?’ … it’s a leadership role.”
In a later tweet, Jackman wrote: “The more passion shown for your charity the better Get the support of your friends and teach them the importance of giving.”
Ms Anderson described the evolution of Jackman’s pledge on Twitter, where hundreds of responses were pouring in each hour, as “fascinating to watch”.
Jackman has been aggressively using Twitter to promote his forthcoming flick “X-Men Origins: Wolverine’. The actor got into trouble last week over his use of Twitter after he mispelled “harbor” and renamed one of his hometown’s most famous icons the “Opera Center”.
He later put the error down his message becoming “translated by someone American in my office” after he relayed it over the phone. -Sampurn Media
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