Trade analysis of Love Aaj Kal
August 1st, 2009 - 7:21 pm ICT by Sampurn Wire
The highly talked about Imtiaz Ali’s Love Aaj Kal has surpassed the expectations of one and all with a terrific beginning across all multiplexes. The film has generated 70 percent to 80 percent business alone from the multiplexes on the first day. Love Aaj Kal boasts of 20-28 shows every day at all renowned multiplexes despite sad opening at single screens.
Tremendous marketing, exceptionally brilliant reviews, a positive word of mouth have worked wonders for the newly turned producer Saif Ali Khan. And the holiday on Raksha Bandhan on Wednesday August 5 comes as a double blessing.
An expenditure of 42 crores with P and A cost on his debut venture is expected to be recuperating the cost of the film. Although Love Aaj Kal banks upon the cost generated in domestic market, but overseas too is not expected to display a dismal show. Pakistan and UAE has already spun the fortune wheel for good. 6,50,000 Dirhams on its first day says it all. As far as US and UK is concerned, everyone is dying to know the response and figures. Overall, the magic of Love Aaj Kal will not fade unless it is overshadowed by something more miraculous in the coming weeks, which is unlikely as Kaminey seemingly the only contender for LAK would be releasing after two weeks.
- Esha Razdan/ Sampurn Media
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- Bollywood brigade wishes 'Happy Raksha Bandhan' - Aug 13, 2011
- Pritam Scrapped and Re-did the Entire Love Aaj Kal Score - Aug 08, 2009
- Saif, Deepika to sizzle again in Adajania's next (Film snippets) - Dec 14, 2010
- Deepika says her Veronica different from Meera - May 23, 2012
- Saif's hardcore partying kept the Love Aaj Kal crew awake - Jul 19, 2009
- Vishal Plans To Cast Deepika And Saif Together - Aug 20, 2010
- APSARA AWARDS 2009- TV and FILM NOMINEES - Dec 15, 2009
- Deepika, Saif team up again for 'Cocktail' - May 17, 2011
- I want 'Love Aaj Kal' to break all records: Kareena Kapoor - Jul 28, 2009
- Delhi women to get free bus rides on Rakhi day - Aug 23, 2010
- Imtiaz Ali promise to Brazilin Harleen - Aug 07, 2009
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Tags: aaj kal, banks, contender, crores, debut venture, dirhams, double blessing, fortune wheel, love, magic, multiplexes, pakistan, raksha bandhan, saif ali khan, screens, tremendous marketing, uae, wheel, word of mouth