Theo Paphitis invests in WedgeWelly

August 23rd, 2010 - 9:50 pm ICT by Sampurn Wire  

August 23, 2010 (Sampurn Wire): Fashion footwear entrepreneurs the WedgeWelly Family recently received an enormous £65,000 investment from retail guru, Theo Paphitis.

The company got this amount in exchange of a 25 percent share of the commerce, as was seen on Monday’s BBC show called Two Dragons’ Den.

WedgeWelly Ltd, as we know is the world leader in sensible yet chic wellies for women. The products they come out with are stylish, colorful and also include an original wedge heel. Each and every WedgeWelly is made with style and comfort in mind and this idea was the brainchild of Mike and Sarah Longthorn and Laura Booth, who happen to be the directors of the company.

All visited the V Festival together a couple of years back and they had decided that a two and a half inch heel provided the accurate comfort and rise wanted to like a field-based occasion.

The company also got hold of a Design Registration for both Europe and UK Trademark that means that they now have the design rights to the wedge feature in the popular welly-style boots.

Investment guru Theo Paphitis said, that he has found the enthusiastic team at the WedgeWelly. He also has got an inspiration and he believes that the business has huge prospective. When making an investment, the people become more significant than the product. He said that the vast benefit in the case of WedgeWelly is that they also have a very exhilarating product that is well-designed and is stylish as well as sensible.

–Sampurn Wire

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