‘The Grey’ sets box office on fire over the weekendJanuary 30th, 2012 - 7:56 pm ICT by Aishwarya Bhatt
Los Angeles, Jan 30 (THAINDIAN NEWS) The Grey, a survival story featuring Liam Neeson, beat expectations over the weekend to become the number one the Box Office Weekend. The movie opened last weekend and grossed an impressive $20 million.
Hollywood.com reports that the movie was opened at about 3,185 cinemas in North America. The movie was expected to bring in about $12 million in the opening weekend after the distributors Open Road Films acquired the rights for $5 million. The firm is excited about the results at the opening of the movie.
The CEO of Open Road Films Tim Ortenberg in a chat with newsmen said that the movie managed to beat the projections of Box Office experts because “it doesn’t look like every other movie out there. In a crowded marketplace, I think it’s important to be distinctive.”
Last week’s number one at the Box Office “Underworld: Awakening,” moved to the second position following the strong performance of The Grey. The movie grossed $1.5 million in US and Canadian theaters, Reuters reports. The comedy, One for the Money, finished third after grossing $11.8.
The Grey is about a group of passengers who survived a plane crash but must fight to escape the freezing temperature and the wild animals.
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Tags: 5 million, box office, canadian theaters, ceo, comedy, hollywood, liam neeson, marketplace, newsmen, north america, office experts, one for the money, plane crash, reuters, road films, survival story, underworld, wild animals