‘The 7 Wonders of India’: A pioneering campaign by NDTV to salute the beauty of India

March 27th, 2009 - 6:11 pm ICT by Sampurn Wire  

Indians vote the top seven natural and man-made wonders on March 30, 2009

New Delhi, March 27, 2009: Taking its initiative forward, NDTV, in association with the Ministry of Tourism’s Incredible India campaign, will announce the final seven wonders of India on 30th March, 2009 at New Delhi. A first-of-its-kind initiative that commenced in September 2008, the campaign celebrates India’s incredibly rich heritage by acknowledging the natural and man-made marvels of the country. The campaign has received valuable support from India’s two leading corporates, State Bank of India and Tata Indicom.

The 7 Wonders of India was held across the country with states clubbed under sixteen clusters. After commencement of this nationwide campaign, seven top wonders in each state cluster were declared. A top wonder was then chosen as a nominee from each of these states for the final seven wonders of India. Twenty top wonders are in contention for the final honors.

The gala event will be marked by a fashion show by Sabyasachi Mukherjee that will exhibit contemporary outfits using textiles from various Indian states. Also performing at the ceremony will be actress Aishwarya Rai Bachchan along with Shiamak Davar’s dance troupe.

Expressing his views on the success of the campaign, Dr. Prannoy Roy, Chairman, NDTV Ltd, said, “India is a land of incredible wonders and the campaign has brought forward some majestic monuments, places of worship, a mausoleum, a university - all representing India’s rich and varied heritage. It is encouraging to see how people across the country have come out to vote for their favourite places , not only recognizing our magnificent heritage properties but also taking a pledge to safeguard them”.

The interactive and innovative selection process for The 7 Wonders of India involved people of India and a series of distinguished jury members, namely- Shriji Arvind Singh Mewar, Chairman and MD of HRH Group of Hotels ; Raja Jigmed Wangchuk Namgyal, King of Ladakh; Shama Pawar, Founder of The Kishkinda Trust and an artist who restored Hampi ; Abha Narain Lamba , Conservation Architect; Travel Experts, Hugh & Collen Gantzer; OP Jain, President of Sanskriti Pratishthan and Former Convenor of INTACH; Artist Anjolie Ela Menon and Sarod Maestro Ustad Amjad Ali Khan.

A mass media campaign through television, print, radio and the internet invited NDTV viewers to vote, for their favourite wonder via online, WAP or SMS. The campaign also telecast documentaries on each of the monument on NDTV news channels. The State Governments across the country also supported the campaign through on-ground activities and took this initiative to the grassroots. -Sampurn Media

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