Sting opens shop ‘Tenuta il Palagio’ to sell organic produce from his Italian farm

August 5th, 2010 - 11:42 pm ICT by Aishwarya Bhatt  

Venice, Aug 5 (THAINDIAN NEWS) The multi talented Sting who keeps dabbling in numerous things is all set to don a new hat and that too, in the form of a farmer and seller of organic produce. He has opened a shop titled ‘Tenuta il Palagio’ from where he would sell the organic produce of his Italian farm.

And according to the reports, he isn’t a novice at it, because he has been producing organic items on his 900-acre farm for years and has been selling directly to many retail outlets which are located in the US and UK. In fact one of his major clients is the Harrods chain of stores.

At his shop on the farm, he is going to sell olive oil, wine, acacia honey and the USP of the shop is going to be a special type of salami, which is made from a local pig breed.

The opening of the shop was a grand event in the local neighborhood, which was attended by his neighbors, local residents of the village and even the Mayor of the closest town – Figline Valdarno. Many journalists were also present at the event and 58 years old Sting said to them that, “If I don’t eat well, I can’t sing.”

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