London, Jan 14 (IANS) Actress Kristen Stewart will now endorse Balenciaga’s perfumes.

“Balenciaga has always stood out to me. Even when I first began to consider fashion and admittedly rarely knew the brand I was wearing, I always knew and loved Balenciaga,” femalefirst.co.uk quoted the “Twilight” actress as saying.

“It feels full circle to be involved with something that spoke to me then and of course continues to excite me now. The brand is just cool. That’s the way it is,” she added.

Nicolas Ghesquiere, creative director of the brand, admits Stewart was great for Balenciaga because of her “progressive character”.

“Kristen embodies the modernity of the new Balenciaga fragrance with her unique sensibility and intelligence. From her early appearance in ‘Panic Room’ to her independent choice of ‘Welcome to the Rileys’, I’ve always sensed her progressive character,” Ghesquiere said.

“In 2006, I invited her to appear in a project shot by Bruce Weber. Since then, I’ve always wished to collaborate with her further, knowing that she shares the radical spirit of Balenciaga,” he added.