Star Plus beats industry record with maximum ratings
June 23rd, 2010 - 9:06 pm ICT by IANS
New Delhi, June 23 (IANS) The refreshed look of Star Plus seems to have worked in its favour as the channel has achieved an all time high of 443 gross rating points - the highest achieved by any general entertainment channel in the past three years, according to data by TAM Media Research.
“We feel vindicated and humbled by the immense popularity being showered upon our channel - both on its recent offerings as well as ongoing shows. Achieving 443 GRPs is no mean feat. I would like to reiterate that we will ensure that we provide our viewers with great content that is both entertaining and relevant,” Anupam Vasudev, executive vice president (marketing), said in a press release.
The channel recently refreshed its brand philosophy - ‘Rishte Wahi, Soch Nayi’ - announced 12 days ago. The logo was changed to a ruby red star.
“The step we took as India’s leading network to refresh our identity and philosophy is our endeavour and commitment to further deepen our bonds with our viewers. We aim to do this with top-of-the-line content that reflects our philosophy ‘Rishte Wahi, Soch Nayi’ - a fresh perspective on life and relationships,” added Vasudev.
Ekta Kapoor’s “Taryay Liyay” - one of their most recent launch - opened with a rating of 3.8 TVR (television rating), which is the best opening and launch average for a show on Star Plus in the last one year since “Laadli Bebo”.
The ratings of other recently launched shows and their top-rated shows also received a boost.
- Special 3D stage highlight of Star Parivaar Awards - Mar 10, 2012
- Star Plus Zooms Ahead With 443 GRPs - Jun 24, 2010
- 'Taryay Liyay' Off To An Impressive Start - Jun 26, 2010
- 'Star Plus' Unveils Its New Logo - Jun 12, 2010
- Ay, ay, Ekta bitten by numerology bug again - Jun 01, 2010
- Now Star Plus shows same day, same time across globe - Jul 08, 2011
- STAR India PLUS launched on America's Verizon FiOS TV - Sep 24, 2010
- Star Plus launches 'Campaign against Sexual Harassment of women' - Sep 07, 2010
- 3 Idiots Fetches 10.88 TVR; Sony Zooms To Third Spot - Aug 05, 2010
- Harshad Chopda's True Confession - Jun 28, 2010
- 'Rakt Sambandh' Fails To Shine In Opening Week - Jul 30, 2010
- SAB bana favourite channel - Jun 19, 2009
- Sab ka favourite SAB - Jun 18, 2009
- Star Plus Recovers Its Ratings Through Star Screen Awards 2011 - Jan 28, 2011
- 'Satyamev Jayate' first episode marks 90 mn viewership - May 16, 2012
Tags: anupam, bonds, endeavour, executive vice, favour, general entertainment, grps, immense popularity, june 23, launch, leading network, maximum ratings, New Delhi, offerings, Press Release, red star, ruby red, soch, top of the line, vice president marketing